nick gertsch | copywriter, lecturer, creative consultant

nick gertsch | copywriter

nick gertsch | senior copywriter | freelance creative

digital campaigns & comms

Marathon Revolution is an ambitious training programme that's reinventing how people approach marathon training—an entirely revolutionary and far more accessible way to train.

We developed a variety of comms assets for the brand, helping to communicate the benefits quickly, impactfully and in a manner that resonated with an audience of aspiring runners fed up with the "over-professionalisation" of an inherently pure pursuit.

DoshFX—an ambitious crypto startup—sought to drive uptake amongst SA's younger, more digitally savvy audiences.

Understanding audience fatigue and an overly serious industry, our platform "Straightforward crypto" was born.

Taking a more conversational, accessible tone and with tongue firmly in cheek, we developed a large number of assets across a variety of relevant media, in particular leveraging our ability to specifically target gaming audiences in-game.

When taking on the Opel account, their digital comms was bland and failed to engage with audiences.

As lead creative on the account, our social strategist and I developed an approach for greater engagement, focusing squarely on the new Astra's incredible tech. Working with the design team to bring this strategy to life by incorporating bold, playful statements and equally impactful graphics, we helped Opel break free of the mundane.

For Mother’s Day, Adidas Rugby asked us to connect with the supporters of the DHL Stormers and celebrate moms across the country.

As a lead creative on the account, I helped develop the Storm In A Teacup 'high tea' concept and rollout. Notably, we managed to convince the client to develop a limited run of bespoke jerseys—a rare feat that took much negotiation and convincing.

We put five of the players' jerseys on a live Twitter auction with the proceeds going to a local home for at-risk women and children. We raised R78 000 in only two days and adidas were so pleased they pitched in an extra R22 000!